The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
The success of your restaurant relies on hiring the right people for the job. However, hiring the right staff can be a challenge. Identifying ideal candidates in your hiring process is crucial to streamlining the hiring process and avoiding costly errors that lead to...
There was a story about an ice cream shop owner in Detroit a few weeks ago who stalked andshamed a customer on social media for not leaving a tip. The really bad part was that he usedher credit card information to track her down. The story went viral and made national...
Last edition, we showed you how to create a 30-day social media plan that you can repeat over and over again. If you missed it, it's here: Your First 30 Days For Making A Social Media Plan Once you have a basic 30-day plan of content created, we will do it again in...
You know that being active on social media is essential in today's digital landscape, but do you have a plan explicitly crafted for marketing your restaurant? One that has the right strategies in place. A plan to drive new customers to your door while boosting...
It's sad when any business doesn't make it and ends up having to close. But especially when you get to know the owner who's trying to make a go of it and has invested everything he has into making the space as nice as possible for his customers. But there's one...
They're hard to find, and then you have to get 'em hooked.Do you have the time to constantly look for more employees? We all know hiring is a challenging process in the restaurant industry. That's the understatement of the year. In such a competitive labor force...
Sometimes “old school” works the best when it comes to reaching new customers with your message. Especially in today's digitally-driven society of people that are glued to their mobile phones. Whether they're endlessly scrolling through their preferred social media...
Are there ever circumstances where it is okay to "fire" a customer? Absolutely. I know, I know this might sound crazy, but hear me out. We all want as many customers as possible and want them to spend their money with us as often as possible. But not all customers are...
Will giving someone a mint at the end of their meal save your business? Probably not. But there are three things that you MUST be doing in today's market to drive new customers to your restaurant and then keep them coming back. If you don't have these three things...
A strong presence on social media is no longer an option - it's a necessary marketing strategy for any business. Restaurants, auto repair, retail, professionals, candlestick maker, dogwalker…EVERYONE!Potential new customers are searching online for the businesses they...
