The DFY Restaurant Profit Journal features today’s best strategies and techniques to get you more new customers and increase your sales. Browse and subscribe to become part of the DFY family and get what you need to create your dream restaurant.
Have you ever done a marketing promotion for your business and had it completely fail? You know what I’m talking about, a promotion for a new product, menu item, event, or a specific time of year and receiving negative revenue back for your time and investment....
You might read every email you receive, I might scroll Instagram daily, others wait for their mail to arrive, and some prefer print ads. Most people aren’t thinking about your business until a marketing message catches their eye. The trouble is you have no idea when...
How To Create Exciting Marketing Strategies That Produce Results In The Restaurant Industry There’s no doubt that owning a restaurant is hard work. The restaurant industry is not easy. Staffing shortages, rising food costs, fewer customers, and a lot of competition...
Sounds strange for me to say that, doesn’t it? Coming from a marketing guy. But if you qualify and all three of these reasons that I go over apply to you, then just skip it. But if just one of these reasons DOESN’T apply to you, then you might want to watch and take...
Word-of-mouth marketing is one of the most powerful forms of advertising. It’s organic, free, and more credible than any other form of advertising. When someone recommends a product or service to their friends or family, they put their reputation on the line. That’s...
It’s not easy owning a business right now. Staffing, supply chain issues, increased costs, and on top of that, the media trying to piledrive the “R” (recession) and “I” (inflation) down our throats. But as a business owner, you know the only economy that matters is...
We all want our existing customers that already know and love us to come back quicker, spending more. But what really makes your customers come back again and again? It’s worth paying attention to because if you understand why they return, you can influence them to...
Making money with your marketing can be formulaic if you know what key elements to include with any promotion you run. There are some very specific goals and things you need to do to make sure you’re not wasting your hard-earned money on marketing dogs. There’s...
How many fires did you put out today at your business? 5, 20, 100??? Being a business owner is tough sometimes; trying to figure out what you should spend your time focusing on that will have a big, positive impact. As an owner, you are pulled in so many different...
Marketing that doesn’t make you money is a waste! The trouble is that there are so many different types of media to choose from, confusing technology, and so many ad reps willing to sell you space. It’s hard to know what will work when you simply want RESULTS. What...
